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[✦ NATIVE'26 · Sep 28] HR as a Product with Marty Cagan in SP

Workshop · Claude

CHRO: from 0 to your first product

A hands-on 2-hour class: with Claude, you build a 2027 People budget baseline on your own machine, in HTML and Excel, and take the material home to run it with your company's data.

Date
Friday, October 2
Time
Two hours: 10am to 12pm (BRT)
Format
Online, live and free
Bruno DeMarco, who runs the workshop, holding a Claude cube

A class in chapters.
Everyone builds together.

You build from the first chapter to the last on your own machine, in step with the other leaders in the room. If you need to revisit a point, the class material carries the path through every chapter.

  1. 01
    Opening

    Where Claude fits in your HR.

    A quick recap of the 5 levels of AI maturity, just to place where this class leaves you before the hands-on part.

  2. 02
    hands-on

    The base.

    You load the headcount and open-roles base, and Claude Code (the Code tab in the Claude app, which works directly on the files on your machine) starts building on top of it.

  3. 03
    hands-on

    The assumptions.

    Collective bargaining, benefits and raises go in as parameterized assumptions, the way a budget discussion needs them.

  4. 04
    hands-on

    The product.

    You generate the budget baseline with two views (the budget owner's and the manager's), in HTML and Excel.

  5. 05
    Throughout the class

    Real-time Q&A.

    Comp's team stays in the room answering questions while Bruno leads, unblocking anyone who needs it without stopping the class.

You work on a fictional base of 1,247 positions, prepared for the class, with no real data of yours or anyone else's.

What comes out of your machine

By the end of the two hours, the budget is built.

Cost for the year, variation against today, positions and roles outside the range, all computed from the raw base you loaded in the first chapter.

orcamento-pessoas-2027.html
2027 People budget report built in the class: R$ 201.8 million budgeted for the year, 24.8% over the last twelve months, 1,247 positions at year end and 13 roles outside the range.
The report continues below, with the budget bridge, the per-manager cut and the month-by-month view. Company and figures come from the exercise base.

Arrive ready, because the class starts by executing.

Before registering, check three things.

  1. 1. A paid Claude plan

    Pro, Max, Team or Enterprise: entry-level Pro is enough for the class. It runs in the Code tab of the Claude app, which the free plan does not open. Of the three items, it is the only one you cannot sort out on the day.

  2. 2. Permission to install

    The install is guided and takes about ten minutes. If your company blocks software installs, loop in IT by September 30.

  3. 3. Two hours on the calendar

    October 2, 10am to 12pm, with no meeting in the middle. The class is hands-on, and watching only gets you half of it.

Kit

The prep kit handles the rest

When you register, you download the kit: a step-by-step install for Windows and Mac plus a 2-minute test. You type one line and the screen answers ALL SET or tells you exactly what is missing. The day before, the full class folder arrives by email, with the base and the steps.

The prerequisites are about preparation: the kit walks you through the install and the test, with no technical knowledge at all.

The first step to becoming an AI-Native CHRO

  1. N1N1N1
  2. N2N2N2
  3. N3N3N3
  4. N4N4N4
  5. N5N5N5

Comp mapped AI maturity in HR across five levels, from individual use to adaptive intelligence, not yet observed at scale. The path to AI-Native HR starts with someone on the team building the first product with their own hands. That is the step you climb in this class.

Portrait of Bruno DeMarco
Bruno DeMarco

Bruno DeMarco

HR Executive | Forward Deployed · Comp

More than 15 years as an HR Director at companies like Serasa, Lenovo and Dock. At Comp he works forward-deployed: co-building with client teams the very People products this class teaches you to start.

  • 15+ years leading HR
  • Serasa · Lenovo · Dock
  • Ran the Claude for CHROs workshop

A CHRO doesn't need to become an engineer. They need a tool that delivers an artifact.

Built for whoever leads People.

The role

You lead the People function.

CHRO, VP, Head or People director. The question "what is People doing with AI?" already landed on your desk, and you would rather answer with a product running than with a plan.

The moment

You are building the 2027 budget now.

If your company's People budget starts from a blank spreadsheet every year, you leave here with a baseline built, the assumptions parameterized and the path to repeat it with your own numbers.

The starting point

You have never built anything with Claude Code.

Perfect. The class starts from absolute zero and moves chapter by chapter, with your setup verified before the day.

Friday, October 2 · 10am to 12pm · online and free

Two hours of guided building and you leave with the first product in hand, ready to run with your company’s data.